The Cost of Art - Why Paintings in Galleries are "So Expensive"

“Art is often valuable precisely because it isn't a sensible way to make money.”

Adam Davidson

I have a small house.  By the end of the year, my home studio (a.k.a. dining room) was overflowing with over one hundred paintings created for and at my Sociable Art events. Most of these paintings had been created in less than an hour and a half, and the subject matter was simple due to the time constraints of the classes and the limited experience of the guests. Because I had so many, had not invested much time in them, and had a pressing need to clear some space in my home, I offered them for sale at a festival for $15-$30.  A customer came into my booth and said, “Now, these are the kind of prices I can afford unlike in those galleries.”  She went on to ask me why they charged so much at the galleries.   Like many consumers who are not artists, she felt like the prices were exorbitantly high and arbitrarily assigned.  I'm not sure she understood that my paintings were only value priced because they were rapidly produced as display pieces for my events, not as finished works of art.  In way of explanation, here are some of the factors behind the seemingly high price tags you might see at a gallery.

1. It takes more time than you think to create a work of art. Art is usually not the product of a quick flash of inspiration that is then transferred quickly to a canvas as a finished masterpiece in a matter of hours.  On the contrary, a work of art is usually the culmination of hours, weeks, and sometimes years of rumination, sketches, study, trial and error, and failed efforts.  Unlike other occupations where the cost of the work is clear, it is impossible to tally up all of those hours and put a price per hour value on the work. Then consider that hours spent creating art, unless it has been commissioned by a patron, are a complete leap of faith.  An artist has no guarantee that someone will like the art enough to actually buy it.  The hours spent might end up being a complete waste of time and money. 
2. Art supplies are expensive. Quality paint, brushes, canvases, easels, and framing are expensive.  The canvas alone might easily cost the artist over $100.  Supply costs may eat up half the profit an artist potentially makes.  If the painting never sells, the artist takes a loss for the cost of that canvas and those supplies.  The profits from the canvases that do sell will also have to cover the cost of those that do not find a buyer. For an illuminating explanation of how one artists determines the price of a commissioned work of art, including time and supplies, check out this post from Red Bluff Gallery.
3. Artists often must pay sizable commissions in order to sell their work. Galleries charge a 50% commission on average. Even restaurants and coffee shops usually get a commission on every piece sold, so the artist only receives $500 from that $1000 painting you purchased at the gallery. For an explanation of the reasoning behind the gallery commissions, check out Red Dot Blog..
4. For every painting sold, there are many that don’t. An artist might spend a month or year creating paintings for a show.  They might create 20 paintings but only sell 6,  For all that time spent on each painting, they might only see a return on 30% of them.
5. If the artist is popular and in demand, the price of the work will rise. If an artist is one of the lucky and talented few to make a name for herself, there will be a cost passed on to the art consumer for the value of that reputation.  If a buzz has been created for a particular artist, his/her paintings will be in demand and thus command a higher price.  Just as you would pay more for a haircut from a skilled hairstylist with a popular reputation and renowned clientele, you will pay more to the artist with years of experience and a history of selling paintings to famous people.   Interestingly enough, the value of a painting is often determined by the renown and wealth of the previous owners according to the documentary, What Makes Art Valuable.

Artists are compelled to create art whether they make money or not, and most cannot manage to make a living doing what they love.  However, for some there is no other choice - the inspiration that lives within them must be expressed. So, the next time a painting in a gallery or on the wall of a restaurant speaks to you, touches something inside your soul, or would simply look lovely on your wall, I hope you will have a deeper understanding of the value.  If for no other reason, buy the art to support the artist, so they can continue to bring inspiration and beauty into the world.

Paintings Priced to Move!

Creating Art from Spilt Coffee

Countless times, I have come downstairs to make my coffee in the morning and encountered unmistakable signs that my teenage daughter has already been there and left her mark.  Spills and spatters of brown liquid, scattered coffee grounds, abandoned spoons were left to greet me.  I used to feel aggravated, and I would let her know, yelling up the stairs that I did not appreciate the mess.  There would be no response from her and no behavioral transformation as a result of my anger.  These exchanges were typical of our relationship as we tried to navigate the teenage years.

One morning, I was presented with a particularly impressive mess and I felt the familiar annoyance, but then I looked at the dark brown spill more carefully.  The shape resembled a figure.  I hurried into the office to get a drawing pencil.  All of sudden the careless mess left for me to clean up had become an inspiration.  With the addition of a few pencil lines, the spill had become a humble work of art.

 From then on, when my daughter left a spill, I turned it into art and posted it on FaceBook with a caption "Coffee Spills left by my Teenage Daughter Turned into Art".  I left the spills on the counter for the rest of the day to be appreciated by all.  Best of all, my day no longer started with an angry exchange between the two of us which negatively colored the rest of our day.  It makes me consider how other frustrating situations in life can be changed into something positive with a slight shift of perspective.  Next, I'm trying to figure out how to transform the clothing and wet towels my teenage son leaves in heaps on the floor into soft sculpture;) Stay tuned...

 If you enjoyed this post, considering checking out my book, Approaching the Blank Canvas, Real Talk on Fear, Inspiration and Not Giving Up in Art and Life. It’s full of true tales and tips from my 20+ years of making art for a living. It’s available on Amazon Books and you can also find the link to it and my other books on my DesignsbyArianne website.   

Appreciation of Color

Appreciation of Color

"More varied than any landscape was the landscape in the sky, with islands of gold and silver, peninsulas of apricot and rose against a background of many shades of turquoise and azure." Cecil Beaton Last night I saw a black and white movie set in present day Paris. I realized that when you drain the color from the world, you see things in stark contrast. You are forced to focus more on the words and expressions of the characters, because you are not distracted by a kaleidoscope of color. Objects are reduced to their simplest form. I understand why a director or photographer might choose black and white, but to me the effect is cold in its simplicity and has a morose and lonely quality. When I have a subject that I am interested in painting, sometimes I take a black an white photo. Doing this helps me to see the dark and light areas, the shadows and reflected light, as well as all those shades of gray. It becomes easier to put things in a scale from light to dark if you remove the distraction of color.  If you are new to painting, you might try this practice;  Take a photograph of a still life and, using your computer’s photo editing program, see what the image looks like with the highest contrast between black and white. Turn up the brightness. See what happens when all the shades of gray are gone. Then returning to the original photo, sketch the still life in pencil paying attention to the areas of light and dark. Next, go back to your sketch and add colored pencil, and watch the image come to life. Sometimes removing color can reduce a subject or a problem to it’s simplest form, but you also remove the nuances of emotion and life that color invokes. Try this, stand at your font door and observe the view. For the next few days, look at the same view and notice the differences in the quality of colors at different times of day and in different weather.  While observing things in black and white can be a useful tool in creating art, color is what gives life it’s flavor. If we see things only in the extremes of contrast, we miss out on all the wonderful, chaotic, messy color in between.  -Arianne

Taking a Step Back

Taking a Step Back

Arianne: Posted on Tuesday, September 18, 2012 11:08 AM

“One sees qualities at a distance and defects at close range.”   -Victor Hugo   At Sociable Art events, my guests sit and paint at tabletop easels leaving little distance between themselves and the canvas they are working on. In every class, I mention that artists need to step back from their paintings to see them clearly. My suggestion is always followed by laughs and someone joking that their painting would look better from halfway across the parking lot. Seriously though, being too up close and personal with your subject keeps you from seeing the painting as a whole.   I have attached an image of a close-up view of one of Monet’s paintings of water lilies. Not too impressive up close, is it? It is difficult to even tell what we are looking at. However, when you step back and view the whole painting from a distance, all becomes clear from your new vantage point. Monet was trying to capture his impression of the scene. Interestingly, he was suffering from cataracts when he painted most of the water lily paintings, and his eyesight was greatly diminished.   Try this; the next time you are painting, step back from your painting occasionally. When you view the painting from three or four feet away, you can suddenly see what was not apparent up close. Viewing your work, your eye should move easily around the painting. From a distance, you can see problem areas that are distractions and stop the flow of your vision.  It is evident where you need to add contrast between light and dark to form better definition between objects. The best thing is, almost always, your painting will look better to you from far away, even if that’s across the parking lot.   The same can be said of many situations in life. If you are faced with a problem at work, a difficult relationship, or any sort of dilemma, try taking a step back and create a degree of separation. When we are in the thick of things, right on top of the problem, we can’t see the forest for the trees Only from a slight distance, can we see all of the parts of a whole and gain an objective perspective to see what needs to be fixed and what is valuable and worth saving. I can’t tell you how many times at the conclusion of a Sociable Art event, a guest who has been sitting a foot away from their canvas all evening criticizing their own work stands up, steps back, and smiles with satisfaction when seeing their work from a distance.   Arianne “Distance not only gives nostalgia, but perspective, and maybe objectivity.” -Robert Morgan  If you enjoyed this post, considering checking out my book, Approaching the Blank Canvas, Real Talk on Fear, Inspiration and Not Giving Up in Art and Life. It’s full of true tales and tips from my 20+ years of making art for a living. It’s available on Amazon Books and you can also find the link to it and my other books on my DesignsbyArianne website.

Abstract Expression as Therapy

Abstract Expression as Therapy

The definition of abstract art:  Art that does not attempt to represent external, recognizable reality but seeks to achieve its effect using shapes, forms, colors, and textures.    “Energy and motion made visible – memories arrested in space”  ― Jackson Pollock   My mom was an artist.  When she was diagnosed with multiple sclerosis, her artistic style changed.  Not due to any physical limitations, her nerve damage was limited to the left side of her body, but more likely due to the mental challenge presented by dealing with an autoimmune disease.  When she was forced to accept that her body was attacking itself, I suppose she tried to find some control through artistic expression. After receiving her diagnosis, my mom could never see life in the same way, and so her art could never be the same.  Things she had taken for granted had become abstract. She began to paint abstract paintings full of brightly hued patterns and shapes. They were neatly ordered puzzles of design and color.  She painted this style on any object that didn't move.  To the left is an image of a door she painted in her home.   I have been told by others faced with chronic disease, that art is the one activity that allows them to forget their struggle for as long as they have brush in hand.  A lot of people don’t understand art that doesn’t depict a recognizable object a subject matter, but art is not just about pretty pictures and skillful depictions of reality.     Sometimes the value of art is not just in the beautiful result but in the actual process of applying paint to white canvas; of the feeling you evoke with the motion of your brushstrokes and the drama of certain colors interacting with each other. If you think of art as an expression, sometimes abstract is the purest form..  You are trying to paint frustration, love, anger, music, the flow of the universe.  Abstract art is our way of taking a complex, confusing, and demanding world and breaking it down into its essential elements: color form, movement, feeling. An artist may create an entire series of paintings designed to study the color pink – to explore how it interacts with other colors. Abstract is an escape from rules, from conformity, from expectation. So the next time you look at a smear of gray paint on a field of yellow, try to see it without expectation and without preconceived notions of what art should be.  Appreciate the quality of the color, the motion of the brushstrokes, the simplicity  of form.  If you look very carefully, you may be able to see into the heart and soul of the artist.  The beauty of abstract is that it demands so little of us and gives to us whatever we are willing to take. If you are in need of a little "art therapy", try this simple exercise: 1. Without over-thinking, quickly draw a loose pattern, shape, or scribble with a sharpie or paint pen on a blank white canvas. 2. Choose a palette of colors that are pleasing to you in your current state of mind. 3. Simply fill in each shape (with feeling!) using patterns, differing brushstrokes, alternating colors. 4. Voila! An abstract masterpiece! The painting below was created by one of our teams at a Sociable Art Abstract Ensemble Team Building Event at Pinehurst Resorts and donated to The Carying Place.   If you enjoyed this post, considering checking out my book, Approaching the Blank Canvas, Real Talk on Fear, Inspiration and Not Giving Up in Art and Life. It’s full of true tales and tips from my 20+ years of making art for a living. It’s available on Amazon Books and you can also find the link to it and my other books on my DesignsbyArianne website.

Finding Flow

Finding "Flow"

“…success, like happiness, cannot be pursued; it must ensue…as the unintended side-effect of one’s personal dedication to a course greater than oneself.”   -       Viktor Frankl     In the book, Flow, Mihaly Csikszentmihalyi describes a state of happiness and contentment called “flow” in which people are so involved in an activity that nothing else seems to matter and time loses meaning.  He goes on to say that this state is achieved by stretching the mind or body “to it’s limits in a voluntary effort to accomplish something difficult and worthwhile.”  Watch his TedTalk for more insights. Sometimes we find our workdays so mentally tiring and stressful that we look for ways to “check out” in our free time, turning to passive forms of entertainment like television and the internet; however these only serve to keep us from truly experiencing real life and feel the great joy of challenging ourselves to grow and reach new heights.    I am fortunate enough to be able to reach a state of flow when I am immersed in painting.  For others, flow may come from learning a new instrument, challenging the mind with puzzles, enjoying a competitive game of tennis, or from yoga and meditation. How do you achieve flow?      Think back to a time when you were involved in an activity and time seemed to race by.  Two hours passed and it felt like five minutes. Your mind was clear and uncluttered, free of racing thoughts and worries.  I have friends who achieve this state through knitting, programming, and cooking to name just a few pastimes.  The key is to try to challenge yourself to create something with a clear goal in mind.  After a night or weekend away from your 9-5 job, wouldn’t it be more satisfying to know you did not fritter away your free time watching reality television, but actually had something to show for your time, whether that be a hand knitted sweater, painting, chocolate cake, or new personal fitness record?     Recently I have had the pleasure of witnessing a friend take on a major challenge by confronting a major obstacle, her fear of swimming.  She has gone through her whole life avoiding water over her knees, because she never learned to swim.  Now, over the age of forty, she has gathered her courage and decided to “take a plunge”.  It is thrilling watching someone push their boundaries and often has the unexpected effect of influencing you to test your own limits as well.  I can only imagine the new sense of confidence my friend will have after facing her fear head-on, and I wonder what new opportunities and experiences will arise as a result. This is why it is important to surround yourself with people who are interested in growth; it rubs off!     Why not be the one to set the example?  Be the one among your group of friends, coworkers, or family who inspires through action.  Rather than coming to work in the morning with knowledge of which bachelor the current bachelorette chose, show up with plans to climb a mountain, photos of a garden you created in your backyard, or the peace of mind that comes from challenging yourself to improve and reach new heights.  I am training to complete the Pilot Mountain to Hanging Rock Ultra.   How do you plan to challenge yourself? - Arianne

If you enjoyed this post, considering checking out my book, Approaching the Blank Canvas, Real Talk on Fear, Inspiration and Not Giving Up in Art and Life. It’s full of true tales and tips from my 20+ years of making art for a living. It’s available on Amazon Books and you can also find the link to it and my other books on my DesignsbyArianne website.

Artist’s Block: Getting Out of a Creative Rut

Artist's Block, Getting out of a Creative Rut

Arianne Hemlein: Posted on Friday, September 28, 2012 10:08 AM

“What is necessary to break the spell of inertia and frustration is this: Act as if it were impossible to fail.  That is the talisman, the formula, the command of right about face which turns us from failure to success.” - Dorothea Brand You are stuck.  When you pick up your paintbrush, pen or pencil, you feel paralyzed.  The work you do manage to create feels forced and uninspired.  You begin to avoid your studio, the blank canvas or sheet of paper.  You feel as if you are stuck in place, unable to move forward.  Your imagination has gone on vacation and neglected to leave a forwarding number.  When writers find themselves in a similar state of mind, it is called writer’s block.  You, my friend, have artist’s block. This too shall pass. Creativity is an important part of everyone’s life whether you consider yourself an artist or not.  It is what adds the spice to life   We all go through periods of creative stagnation which can be caused by the monotony of routine, depression, stress, or unresolved conflict.  I have been a victim myself on occasion and have developed methods to lift myself out of a rut and back on track.  I refer to these steps as 1) step back, 2) move forward, 3) seek inspiration, 4) try something new,  and 5) turn off your brain. 1) Step back Now that you have made the diagnosis, it helps to get a little distance from your daily routines, responsibilities and stresses, to gain perspective on your life and determine the source of your block.  I wrote an entire blog post on this subject. A trip to a Caribbean island would give you real measurable physical distance, but a plane ticket is not necessary to gain perspective.  Sometimes all it takes is a half hour of solitude on a park bench or a walk in the woods to get away.  So let’s say you discover that your ongoing feud with your neighbor who refuses to cut his grass is eating away at your peace of mind and causing your art to look like angry expressionism, now what? 2) Move Forward It is not necessary to cure the cause of your frustration, because, let’s face it, sometimes you can’t.  You have to learn to maneuver around it and continue to move forward.  The definition of inertia is the resistance of any physical object to a change in its state of motion or rest, or the tendency of any object to resist any change in its motion.  The longer we stand still, the harder it is going to be to get up and move.  Water in a river continues to flow, even when there are rocks and logs in its path.  The stream simply flows around and over obstructions.  If you are momentarily stalled by a conflict or obstruction, just continue to move forward by taking a first step.  It doesn’t matter if you know the destination,  Just keep putting one foot in front of another.  I promise you’ll get somewhere even if your steps are clumsy or sloppy.  If you don’t move, you are guaranteed to stay stuck.  Keep putting pencil to paper, paintbrush to canvas, feet to the pavement. 3) Seek Inspiration So now that your moving, it might help to gain a little direction.  Get guidance from people who are clearly inspired.  In other words, those that are not stuck.  Seek out those individual whose work you admire, whose positive attitude is inspiring, who seem to “have it going on”.   Visit art museums, browse through creative periodicals, search artist’s websites and blog posts, make new friends with new perspectives, and immerse yourself in nature.  Surround yourself with creativity and beauty.  Believe me, it will rub off. 4) Try Something New You’re moving in some direction (though you are not sure where), and you’re feeling inspired.  Now it’s time to put your inspiration into action.  There is no better way to lift your wagon wheel out of a rut then to turn the wheel in a completely different direction.  Explore a new path. If you are a watercolor artist, try oils.  Try a new sport, pick up a new hobby, make a new friend.  Your creating new neural pathways in your brain. It’s a great way to wake your brain out of it’s slumber.  5) Turn off Your Brain Speaking of the brain, we all have heard of right brain/left brain, one side being responsible for creativity and one for logical, analytical thinking.  Well, let’s just give the logical “left brain” a little rest.  Try to stop over thinking.  Don’t worry about the outcome.  Let go of the internal critic.  Pick up your paintbrush or pencil and just enjoy the process.  Do it with feeling, not with thought.  I love this quote from The Little Prince: “It is only with the heart that one can see rightly.  What is essential is invisible to the eye.” We all find ourselves in a rut from time to time.  The worst thing you can do is stay in it, rolling along a boring, lifeless path lost in the boredom of inertia.  Get some distance, gain inspiration, keep moving forward and turn off your left brain.  You can give the left side a nudge and wake it up when it’s time to negotiate a sales price for your newly created, incredibly inspired masterpiece. Happy creating, Arianne If you enjoyed this post, considering checking out my book, Approaching the Blank Canvas, Real Talk on Fear, Inspiration and Not Giving Up in Art and Life. It’s full of true tales and tips from my 20+ years of making art for a living. It’s available on Amazon Books and you can also find the link to it and my other books on my DesignsbyArianne website.