The Cost and Pricing of a Mural - 8 Factors to Consider

 

“Creativity is magic. Don’t examine it too closely.” – Edward Albee

Let me start by saying there is not a standard, set method for pricing a mural.  Some artists charge by the square foot, but this approach does not consider the complexity of the design among other things. I start with an hourly rate based on an estimate of the time required to complete the work.  Formulating the final quote also involves  taking into account eight additional factors listed below.  

To begin, my hourly rate is based on my years of experience, portfolio of work, and cost of living in the area in which I am working. Very generally speaking, muralists might charge anywhere from $50-$125/hr.  In addition to my hourly rate, I consider the following...

1. Condition of the Wall - What kind of preparation will the surface require to be paint-ready? How much time will it take to achieve?  If it is an exterior wall, will power washing, crack repair, etc. be handled by the client in advance?
2. Working Conditions - Is this a rush job with a tight deadline?  Will I be climbing up and down ladders and scaffolding or driving a motorized lift? Will I be working at night, outside in difficult weather conditions, in a crowded area with numerous distractions? Will there be a crowd watching my every move?  If so, then I am providing a form of performance art which requires an additional fee.
3. Location - How far will I have to travel each day?  Will I have to arrange for lodging? 
4. Materials Cost - Is this mural expected to last for centuries or just a few years?  Is it outside?  I have to consider these factors when choosing the quality and related cost of my paints and protective finishes.  Do I already have the necessary supplies on hand, or will I need to purchase additional materials? 
5. Equipment Cost - Will scaffolding, ladders, lights and other specialized equipment be required?  Will I have to supply them or will my client?
6. Design Work and Sketches - Time spent on sketches, design, revisions, and meetings are included in my mural quote at a lesser hourly rate.
7. Level of Experience - My years of experience, body of work, references, unique ideas, and reliability figure into my hourly rate.
8. Time-Lapse Videos of Work and Promotion - I often provide time-lapse videos and limited promotion of my work on social media, tagging the client if they agree.  There is an additional value for these services though I usually provide them at no additional charge.   

To sum up, I determine the cost of a mural project by estimating how long the project will take including design time.  I multiply my hourly rate by the number of hours.  Keep in mind that this is an estimate.  I do not relate the number of hours I expect to work along with my hourly rate to my clients.  I simply give them a set quote which either will meet their expectations/budget or not. This number will not change due to the amount of time the job actually takes to complete if that differs from my estimate though any deadlines must be met.  I do not punch in to a time clock.  My errors in estimating time more often benefit the client than the other way around. Then I add in supply cost, travel and lodging costs, working conditions fee (if it seems necessary for difficult conditions or performance art), and promotional fee (if I am asked to do anything beyond my typical social media promotions which are at no cost). I ask for a percentage of the payment up front to cover my supply cost at least.  I ask for the remainder of the payment on the day I finish the job.  

There are a lot of variables in this formula.  In my case, one benefit to my clients is that I work very quickly thus reducing the overall cost of the mural.  I work steadily with few breaks in order to get the work done quickly and with the least disruption for my client.  I show up on time and work long hours.  If my client has budget constraints and my quote is higher than they expected, we discuss alternate design options which might work for them and consider other ways of reducing the expense.

If you have any questions, please feel free comment.  

Arianne

 If you enjoyed this post, considering checking out my book, Approaching the Blank Canvas, Real Talk on Fear, Inspiration and Not Giving Up in Art and Life. It’s full of true tales and tips from my 20+ years of making art for a living. It’s available on Amazon Books and you can also find the link to it and my other books on my DesignsbyArianne website.   

Four Steps to Finding Inspiration

 

"Do what you can with what you have where you are." 

- Theodore Roosevelt

Do you know what it feels like to be inspired?  You are filled with divine ideas which seem to arrive from somewhere outside of your humble brain.  It's like the great force of creativity has deigned to lean down and whisper in your ear. Isn't it wonderful?  You're filled with energy and enthusiasm.  One creative idea leads to another.  Compared to our normal state, being inspired is like life on steroids. 

Instinctually, you hang on tight, committing to riding this train as long as you can.  You understand the ride will end.  You'll be left at the station desolately waiting for the next inspiration train to sound its whistle in your ear arriving from who knows where. 

Is there a way to bottle it up for later?  Sadly not.  Perhaps the best we can do is keep a roadmap to getting to the source.  Put ourselves in the right place at the right time.  How?  By doing the work.  Consistently. I certainly haven't found the unlimited pass to Inspirationland, but I have experienced the short ride and have also found myself waiting for a train that never came.  These four steps help me.  Maybe they'll work for you.

1. Put Yourself in the Seat of Inspiration 

Nothing is created in a vacuum. Seek beauty all around you. Worship at your particular altar, whether that be a park, library or a church. Surround yourself with objects, people, and songs that stimulate ideas.  

2. Eliminate Distraction  

Once you have soaked up an inspiring environment, I suggest getting quiet to clear the mind. Meditate if that works for you.  At least temporarily avoid distractions like the news, irritating sounds, bothersome people unless you are that rare individual who is stimulated by chaos. Physically clear the clutter. Clean up your work space or studio.  Create an empty space, a pause where ideas can take root and flourish.

3. Deal with Blockages 

It's hard to open to ideas when your mind is filled with self-doubt.  Perfectionism has stopped many a talented artist and writer from simply beginning.  Is there anything weighing on your mind? Talk or write it out to fully explore the roadblocks you might put in your way.  Consider online talk therapy or coaching.  You might also try to walk it out. Something about moving your body forward through nature does wonders for clearing the mind.  It begins within.

4. Take Action 

Newton's first law states that an object in motion stays in motion.  Do something - even something inept, silly, or worthless.  Start that ball rolling.   You can still look for magic wands, say the affirming words, honor your superstitions, pray to whatever god you worship all while doing the work. Go through the motions.  Don't wait for inspiration to strike.  It might be sitting on your shoulder just waiting for you to begin.  

Here's the secret: sparks of inspiration are everywhere.  You just have to open your eyes, your heart, your mind.  Be ready.  Be available to catch that spark, and then fan it for all you are worth to create a blazing fire of possibility.  You can do it.  

If you enjoyed this post, considering checking out my book, Approaching the Blank Canvas, Real Talk on Fear, Inspiration and Not Giving Up in Art and Life. It’s full of true tales and tips from my 20+ years of making art for a living. It’s available on Amazon Books and you can also find the link to it and my other books on my DesignsbyArianne website.   

Signs of Spring to Brighten Your Day

 This is a partial repost of a post I published back in 2018  

“Spring is nature's way of saying, 'Let's party!'” Robin Williams

“Never cut a tree down in the wintertime. Never make a negative decision in the low time. Never make your most important decisions when you are in your worst moods. Wait. Be patient. The storm will pass. The spring will come.” Robert H. Schuller

The weather has been pretty crummy lately, for want of a better word.  We’re pretty spoiled for sunshine here in North Carolina, so several consecutive overcast days leave me feeling a little gray inside.  When I feel the winter blahs, I start looking for signs of spring to lift my spirits.  I urge you to take a walk and look, listen, and smell for these…

Birds singing more than usual

Birds can sense the change in season by the increased amount of daylight. It apparently makes them happy, because there is an absolutely riotous bird chorus happening outside my house every morning.  I like to open the window for a few minutes just to listen to their joyous songs.  

Spring Peepers peeping away

I first heard them on a walk along a quiet trail by an abandoned swimming hole a week ago, chirping loud and proud. You’ve probably heard their song announcing the coming of spring, but may have been unaware of the origin.  These little frogs can be found from coast to coast in all sorts of wetlands.

Buds and blooms emerging

I always feel a little bit of happiness and hope when I see the fresh green tips of my bulbs emerging through the soil each and every year.  Little bitty blooms decorate the tips of budding branches. Look for them! These early spring flowers are a reminder of the faithful cycle of nature as their scents fill the air.

The smell of spring

Surely, you know the smell.  It is a scent of dampness, worms, rain, and moist soil.  It holds the promise of new growth and fertility.  One day you step outside and there it is.  Then you know warm days and green growth are right around the corner.  Interestingly, I just learned in an article, that warring bacteria are responsible for the smell.  If you are at all interested in the science it’s worth a read.  https://www.nytimes.com/interactive/2016/03/25/science/spring-science.html

In many cultures and traditions, spring is welcomed as an opportunity for regeneration after a period of dormancy.  I can’t help but feel energized when I see the signs of seasonal change.  I think of it as a great time to reevaluate, discard the old, and move on to new challenges - a time to look at my world with fresh eyes.  I hope you’ll notice the signs of spring, and they will give you hope and renewed energy to create.  

Meanwhile, while the days are still short and gray, I’m going to paint as brightly as I can.  This explains all of the colorful new paint subjects in the spring paint kit collection just released.  You can check out all of the flamingos, palm trees, flowers, and more here.  I did throw in one tribute to winter.  The “Winter Barn” paint kit is a more serious landscape subject for those who like the beauty of snow and crisp morning air.  

Happy Painting,

Arianne 

Creating Opportunities for Artists by Turning the Walls of your Business into an Art Gallery

"Art is too important not to share." - Romero Brito

Prior to the pandemic, once a month, I loaded my car with brightly painted canvases, art supplies, and a festival tent, and set up shop at an outdoor arts and crafts festival in the center of my town. This wonderful community event allowed me to interact with potential customers, create art with kids, and sell my own art. Sadly, since March, all of my artwork was gathering dust in a storage area, until I was contacted by the office manager at Holman Family Dental in Chapel Hill.  A month later, my paintings were on display and available for sale on their walls.  

The dentists and staff came up with the idea of displaying the work of a rotating group of local artists even before Covid-19.  This is a solution that benefits both the artist, the employees who have to spend 8 hours a day looking at the walls in this space, and the patients who need a bit of visual entertainment to distract them.  

It’s a different story at the dental office I’ve been visiting for over twenty years.  While having my teeth cleaned, I have stared at the same art prints for every single one of those 40+ visits. The prints are very nice, but it would be nice to see something new.

Artists rely on community festivals, public events, and temporary art displays in public locations to sell their artwork.  With the cancellation of large events, they have lost an important source of income.  Do you have a wall in your business that could be transformed into a temporary art gallery?  By simply making display space available, not only will you directly assist artists in your community, but you will also create a more aesthetically pleasing environment for your customers/clients and employees.

It might seem like a lot of work to line up artists and arrange for then to come in the hang their work up to four times a year.  It’s not as hard as you’d think.  Once you contact one artist, chances are they can connect you to a number of other artists.  Once the nails are in the wall for the first showing, each consecutive artist just uses the same spots without adding more hardware.  Recently, I hung fifty paintings in less than an hour.  Small notecards are attached to the wall with two-sided tape (Scotch Wall-Safe Tape) listing the artist’s name, contact information, price of the painting, and title.  This way, anyone interested in buying the art can contact the artist directly.  

As an artist, it is very fulfilling and exciting to think that my artwork is being viewed by a variety of new eyes each day. I’ve sold quite a few as well.  The dental hygienists have told me they love seeing their workspace transformed with new artwork every quarter, and the dentists can feel proud of their support of artists in their community.  I, for one, am extremely grateful for the generosity during these times.  

THE DREADED BLANK CANVAS

 "It's so fine and yet so terrible to stand in front of a blank canvas." - Paul Cezanne

Oh, the sheer terror!  There it is lurking like an evil presence on an easel in your studio, glaring at you accusingly with sheer malice - THE BLANK CANVAS! It is a blinding white void of creativity, harassing you on a daily basis.  How to overcome your inertia and dive into the abyss?  I have some easy tips to make the encounter with the blank canvas more enjoyable - to make it a happy little challenge rather than aprocrastinator's nightmare. So here we go...

1. Set your work area up for success.  Does your studio space double as a sewing area, kids' play room, kitchen?  If possible, dedicate an area to creating art alone.  I mean dedicate.  Clear out the other crap, have all your tools out and at the ready, arrange adequate lighting.  Create a space where creativity can sprout and grow.  
2. Load your work area with inspiration in advance.  You know what paralyzes me?  The what.  What the heck am I going to paint on there?  That's because I scheduled painting time into my busy calendar, rather than waiting for the inspiration. I understand the need to schedule creative time, even though it is not ideal. The trick is to allow the inspiration to flow whenever it occurs while telling it to be patient. How do you do this practically?  Let's say you're taking a lovely walk in nature when you are inspired with a fabulous idea for a painting.  When you get home, create a super quick sketch and tape it to the easel.  Same thing if you are inspired by an image in a magazine, a photo, or a quote - tape them to the easel.  Ideally, the next time you sit down to paint at the scheduled time, there are five or six fabulous ideas sitting there just waiting to take shape.
3. Erase the nothingness.  What else is terrifying about a blank canvas? The sheer lack of anything - the nothingness, the void.  So make it un-blank in whatever way you can as soon as you can.  Even if that means simply painting it yellow - at least you have started and taken away the absolute nothingness. Put a sketch on it or lay in some basic values with a few careless and fun strokes of the brush.
4. Embrace immaturity.  Maybe you are being assailed by self doubt.  Your inner critic shouts, "What makes you think you can do this?  Who are you to pretend to be an artist?"  My solution: pretend to be a child.  A young child is rarely crippled with self doubt, burdened with self-criticism, and hesitant! Pick up that paint brush and start slapping some paint on that canvas with wild abandon, because, you know what?  You can paint over it if you don't like it, but chances are that trusting your instincts and letting your creativity flow youthfully are the best things that will happen to your art.
5. If all else fails, and you find yourself unable to approach the canvas just yet, turn to your sketchbook.  That 8"x10" sheet of paper is somehow less intimidating than your blank canvas.  Slap some ideas in there in a low-pressure pencil to paper way.  Next thing you know, you'll have something to sketch out on that canvas with excitement.  Tear out your sketch, tape it to the wall by your easel, and return to step one.  

Remember, every masterpiece began as a blank canvas.  And now, I'm going to go and try to follow my own advice...

Happy Painting, 
Arianne

If you enjoyed this post, considering checking out my book, Approaching the Blank Canvas, Real Talk on Fear, Inspiration and Not Giving Up in Art and Life. It’s full of true tales and tips from my 20+ years of making art for a living. It’s available on Amazon Books and you can also find the link to it and my other books on my DesignsbyArianne website.   

Does this mean my child is not an artist? Tips on enjoyable early art experiences for children.

 “The world today doesn’t make sense, so why should I paint pictures that do?”

-Pablo Picasso

You’ve filled the palette with gobs of lovely paint colors, placed the canvas securely on the easel, wrapped your child in an art smock, placed a beret on her head and a brush in her hand. Okay, now the magic is supposed to happen, right?  Your child’s inner Monet will be revealed.  You’ll post the video of her in full-on art prodigy mode on your social media, it’ll go viral, and celebrity will follow. Wait, what’s this?  Your child is smearing paint randomly all over the canvas, paying no mind to the lines or color theory.  Where you expected a mermaid, there is a brownish green blob, and your budding artist is now painting her hand and giggling with wonder.  

I get it.  This is not what you expected or hoped for, but trust me when I tell you it is fine.  I’d even go as far as to say it is desired.  You might feel compelled to offer guidance, assist your child, or make suggestions.  Your child’s early art experiences are about unrestrained exploration, free-wheeling creative expression, and fun.  Let’s toss out our adult concern for outcome, and instead let them enjoy the process - the act of playing around with paint, and discovering how it flows, mixes, and reacts.  If you are too involved or critical of their effort, they may learn to have a distaste of the activity all together.  

You might say, “but I was hoping to see evidence of artistic skill”. At a young age, your child is learning how to flex their creative muscle, rather than develop artistic skill. Try not to attach your adult notions and understanding of successful art to your child’s painting experience.  Your child is still young enough to enjoy trying out a new activity without thinking there is a wrong way or a right way.  We definitely don’t want to take that innocence away from them.  As we all know, their futures will be full of strict teachers, critical bosses, deadlines, and procedures.  This messy, free-form play is where creativity is born, and that is a skill that will serve them throughout life.  

Remember, beauty is in the eye of the beholder.  When your child hands you their finished painting, proudly announcing that the greenish brown blob is a superkitty flying on a cloud, use your imagination, and hang that work of art in a place of honor on the wall.  Your child might yet blossom into an incredible sought-after artist, or they might stick with engineering (I’m sure there are artistic engineers too), but they will have enjoyed the experience of painting.  

Tips for your child’s early art experiences…

1. Ask questions, rather than offering directions, criticism, or guidance.  For instance, “What is that (greenish brown blob) you are painting now?”
2. Show your child how mixing colors to get new colors is fun.
3. Talk about paint textures -thick versus smooth and how you can use the brush to get different textures and looks
4. Try using different tools to spread the paint on the canvas.  Try a plastic palette knife (or plastic card) or a comb.  
5. Praise your child’s effort more than the outcome.
6. Paint with your child, and try to remember what it feels be free of the inner critic full of self doubt and just have fun.
7. Attempt to have a “messy is okay” attitude.  It might help if you cover all exposed surfaces, cloth your child in an art smock, use washable paint, and move your studio out of doors.
8. Let go of your own expectations and embrace an “art as exploration” approach.
   
9. Point out artwork to your child wherever you go - including graffiti, packaging design, and the art of nature, so your child will be filled with inspiration.
10. Read the book “Ish” by Peter Reynolds to your child. In this story, “A creative spirit learns that thinking “ish-ly” is far more wonderful than “getting it right”.

Happy painting,

Arianne

Shop for individual paint kits for yourself or little creative and paint party kits at SociableArt.com

The Beauty of Hope

WARNING: This post contains optimism and descriptions of scenes of natural beauty which might be triggering to those sensitive to positivity. Read at hour own risk.  

“We are all in the gutter, but some of us are looking at the stars.” 

― Oscar Wilde, Lady Windermere's Fan 

To be honest, I can’t say I’ve greeted each day with optimism of late.  In fact, there have been a number of times when I awoke filled with a slight sense of dread.  This morning felt different, like a bit of hope had been sprinkled on the world at dusk to be discovered when I ventured out to walk the dog.

It was that magic hour when the night slowly trades places with the day.  Pearl, my 16 year old beagle, always stops on the porch steps to sniff the air thoroughly, so she knows what she’s getting into. I paused to take a deep breath too.  The air smelled green and wet with the raindrops from an overnight shower still dripping slowly from the trees.  Shadows of the night clung to the corners, curbs, and crannies of my world as as the palest of pinks painted the eastern sky beneath the stubborn glow of a planet too bright to disappear in the rising daylight.  A pair of bats winged to and fro in a wandering waltz accompanied by a steady chorus of crickets.

As Pearl and I made our way down the quiet streets, past dark houses sheltering sleeping neighbors, pink turned to gold in the sky and the cricket choir quieted and retired to the shelter of the woods to be replaced by birds greeting the day with cheerful chirps and by the low hum of traffic building on the interstate as the world got about it’s business. Before long, walkers and runners joined the morning, moving with purposeful energy.  

There is no stopping all of this. The sun keeps rising, and birds keep singing.  I can’t help but feel how beautiful it all is.  We’re all in this together.  Momentarily, I’m filled with the hope and promise of a new day - another chance to discover the art which fills my heart and try to create something beautiful to share with the world.